How do two guys living in rural, upstate New York build a successful business with world-class clients?
Finely crafted corporate identity materials.
Dalst Stone Wine Cellars, based in Roxbury, New York & New York, NY, is a thriving company that installs luxury wine storage in vineyards, resorts, restaurants and private estates. But when the owners, Ted and Dionysi, first approached GrafiQa, they had an a really interesting and exclusive product: a wine storage system made in France from stone and cement that creates the perfect cellar conditions without need for elaborate refrigeration systems.
Dalst had an exceptional product, but needed to get the word out. The company also needed carefully crafted materials that would project an image as solid as a stone cellar and as well aged as a fine Bordeaux.
Print collateral
For Dalst, the key to moving forward and growing a client base was to project the kind of dependability and solidity that prospective clients would – and should – demand. That’s a tall order for a young company, so the owners placed particular priority on a system of print promotional materials that would convey not only the business facts and stats, but also superior attention to detail and expertise. In short, the print collateral had to ensure that Dalst was competitive with firms that had been in the business for a century.
GrafiQa designed an elegant brochure with a visual appeal inspired by the simple, beautiful lines of the stone wine cellar cases and the Dalst logo. Ted and Dionysi understood that it would be a mistake to scrimp on the printed material. A resort spa isn’t going to throw business to a company with a tri-fold brochure that came off the office laser printer.
The Dalst promotional material included a full-color 12-page piece printed on 80-pound silk paper. GrafiQa used their writer to distill a large volume of information to the most effective message.
Web presence
The Dalst Website had the same elegant look and feel as the printed material. And GrafiQa took advantage of the unique properties of Web marketing to engineer a site with many layers and levels of information.
For the casual inquirer, the site contains all the basics: product information, company background and pricing levels. But the site goes deeper, with information on the proper methods for stacking wine, links to wine resources and advice for the serious wine collector.
With Web development, often the most important work is the stuff you can’t see. A beautiful design, seamless function and clear information will be effective only if people find the site. In this information-on-demand world, that means search engine optimization, the technical processes that boost a business’ name to the top of the search result list.
The results
GrafiQa helped Dalst project the branded image it needed: A successful, expert purveyor of a luxury item. In four years, Dalst has become just that, with world-class restaurants, vineyards and estates on their client list.
Visit them at www.dalst.com |
