A builder who elevates his work to an art form gets a brand identity to match, and grows a successful business

Ethan Eberly is the kind of builder who inspires an immediate dilemma: Should you share his card with all your friends, or keep him to yourself? Apprenticed in traditional building methods and dedicated to serious craftsmanship, Best Built is not your average construction company.

As a one-man show in the beginning, Ethan understood that to grow his business, he needed more than word of mouth from satisfied clients. He approached GrafiQa to create an entire brand identity package, including logo, branding, stationery, brochures, marketing collateral and Website. Today, Ethan has a full team of employees and a business that has grown to comfortable seven-figure revenues.

Getting to know you
Business is about relationships – that holds true whether you’re a physician, a retail store owner or, like Ethan, a skilled craftsperson. His company needed a branding campaign that would introduce consumers to Ethan, his work and his work ethic: The “Best Built Difference.”

GrafiQa created a logo and a full stationery system, including letterhead, business cards, proposal sheets and other correspondence pieces. In an industry that battles consumer suspicion of fly-by-night operations, those materials go a long way toward instilling confidence.

The relationship angle was more fully explored in the Best Built brochure and on the company’s Website, where Ethan’s personality and workmanship guided the decisions for content, from the portrait-style photos to the staff biographies.

Clients had an opportunity to make a personal connection to Ethan through the marketing materials – reducing the time Ethan had to spend building those relationships himself.

All about results
A good brand and communications campaign isn’t about producing a good-looking Website and brochure or printing a stack of professional-looking business cards. It’s about a business getting the return on investment – and then some. Good marketing pays for itself many times over.

Ethan’s craftsmanship already made him unique in the crowded field of construction professionals. But he needed the right tools to spread the word. Thanks in large part to his successful marketing campaign, Ethan has built an extremely successful enterprise, added a full staff of experts and watched his reputation soar.

Visit them at www.bestbuiltconstruction.com