Print Development | Collateral Design: GrafiQa, New York

New Products & Packaging

Print Collateral
You need it in writing
Even in the Internet Age, print is still a marketing necessity for most organizations. From brochures to annual reports to custom invitations to training manuals, print materials bring your image and your message into the world. You need more than just another sign or brochure. You need materials that are not only attractive, but earn their keep by reinforcing your brand identity.

Bassett Healthcare
Bassett Healthcare, a longtime GrafiQa client, needed a packet to communicate benefits to new employees. GrafiQa designed a full-color folder that is given to all new hires. Bassett Healthcare also uses GrafiQa on a regular basis to manage an array of print projects, including brochures, newsletters, signage and advertising pieces.

Wilber Bank
Wilbur Bank needed an eye-catching, upscale presentation for its 2006 annual report. GrtafiQa designed and managed the printing process for a full-color, saddle stitched booklet that utilized metallic inks and custom die cuts.

Best Built Construction
Best Built Construction needed the entire suite of brand development expertise, including Web materials, logo, business stationery system and brochures. GrafiQa crafted a 7-by-7-inch, 8-page brochure highlighting the company’s specialties.

See the Best Built website.

Gerri Harrison Financial Services
The accounting firm, Gerri Harrison Financial Services, wanted an easy-to-use brochure delineating the services offered by the company. GrafiQa created an 8-page informational brochure.

The Farmers’ Museum and
Fenimore Art Museum
These two first-rate cultural institutions, located across the street from each other, share a marketing department and vy for visitors from the nearby Baseball Hall of Fame. GrafiQa has a long and rewarding relationship with the institutions, and has produced museum brochures, exhibit promotions, special event invitations and seasonal calendars.

Hartwick College
The Hartwick Management Institute of Hartwick College in Oneonta, NY needed a catalog that would both outline the services available to other academics and also act as a lure piece for their corporate training courses. GrafiQa developed a color catalog that included case studies and available courses. GrafiQa also created the organization’s Web presence.

See the Hartwick Leadership Institute website.

Springbrook
After its first successful year with a new brand identity, name and logo, this Upstate New York residential facility for people with disabilities wanted to kick off another year of progress in a big way. The organization turned to GrafiQa for an innovative invitation design. GrafiQa also regularly produces the organization’s quarterly, full-color newsletter and its annual reports.

Empire State Carousel
In 2005, New York¹s Empire State Carousel opened on the grounds of The Farmers¹ Museum in Cooperstown, NY. The carousel is literally a folk art installation a ³museum you can ride,² as its creators say. The Farmers¹ Museum needed a brochure that would convey the history of the project, and act as a tool to generate enthusiasm among donors. GrafiQa worked closely with the museum¹s marketing department to develop a graphically bold brochure that explained the carousel¹s history, and showcased a bit about each of the animals on the ride.

Clothing Science
Clothing Science is an image consultant firm in Binghamton NY that caters to busy executives and creates custom-designed wardrobes for professional men.

GrafiQa created a brochure that showcases the product and the image consulting process. GrafiQa also created the Clothing Science logo and Web site.

See the Clothing Science website

Dalst Stone Wine Cellars
The only distributor of stone wine cellars in north america. Dalst caters to a high end clientele and needed an attractive brochure to showcase their product. GrafiQa also created the website for Dalst.

See the Dalst website

New Products & Packaging