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March, 2007

Happy end of winter (maybe), The GrafiQa newsletter is changing, it will now be shorter and more relevant to GrafiQa and our clients. We will feature only one generic but useful marketing article per issue (usually written by someone here). Hopefully this will make the newsletter more interesting and useful to our clients and prospects.

What's a GrafiQa? GrafiQa is a graphic communications agency in Upstate New York focusing on brand development and all the marketing tools that make that possible including; logos, websites, brochures, stationery, annual reports, newsletters etc.

in this issue
  • GrafiQa News
  • Consider a GrafiQa Retainer - Why it works
  • Make your own e-newsletter - kind'a like the one your reading right now.
  • Updating your own GrafiQa site? - Attention Contribute Users
  • Recent GrafiQa Completed Websites

  • Consider a GrafiQa Retainer - Why it works

    A retainer is payment for a reserved amount of GrafiQa hours per month. Retainers allow us to actively and strategically think about and implement projects for you. We become your virtual graphics department. Another benefit of a retainer is much quicker turn-arounds to small projects. On retainer GrafiQa becomes a marketing arm to your organization that you can always look to. Retainers can be built into yearly budgets. GrafiQa has many happy clients on retainer and would love to add more to our list. Retainers start at $500.00 a month depending on the amount of services necessary.

    If you would like to learn more about being on retainer with GrafiQa please contact Chris


    Make your own e-newsletter - kind'a like the one your reading right now.

    Keeping in contact with your clients/customers is easy with Constant Contact online software - several of our clients are using it - some on their own - and some with our help. The software is inexpensive, offers a free trial and is easy to use. The software tracks who receives the emails, who opens them and who actually clicks on the links inside them. It allows customers/clients to remove themselves from the list, add themselves and automatically deletes emails that are broken. You can even have a box on your home page that allows people to sign up (see GrafiQa site). GrafiQa can help you setup a template and give you a training session to get you started.


    Updating your own GrafiQa site? - Attention Contribute Users

    If you are using Macromedia Contribute version 3 to update your GrafiQa website - Be aware that Version 4 has recently been released. Of course you do not need to upgrade to keep editing your site - but you may enjoy the increased functionality of the new version. You can buy the upgrade at this link and find out what is new with version 4. You can also have GrafiQa buy the software for you by contacting us.


    Recent GrafiQa Completed Websites

    In the last month GrafiQa completed several websites for a wide variety of our clients. Below is a partial list - We love promoting interaction between our clients. - You should check them out and consider learning more about all of them - they are all great.

    BCTFCU - Binghamton Credit Union http://www.bctfcu.com/

    OCCA- Otsego County Conservation Association http://www.occainfo.org /

    Davidson Fox & Co.- Binghamton Accounting Firm http://www.davidso nfox.com/

    Best Built Construction - Oneonta Based Construction Company (worked on GrafiQa building) http://ww w.bestbuiltconstruction.com/


    GrafiQa News

    GrafiQa unveils updated tagline, stationery, brochure and website
    Our materials started to bore us - which happens about once per year - luckily we are in a position to constantly redo them - So should you -wink, wink. To see the updated website click here. To order our new brochure click here and fill out the quick form.

    GrafiQa in the newspaper If you missed it in the newspaper here is a link to the recent article covering us GrafiQa in the news.

    Link to Story
    Useful Links...

    Questions? - Want to see an article on a specific subject? - e-mail Chris!

    Use Yahoo Marketing to advertise your website with targeted results

    More About GrafiQa



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