Happy Summer, Another issue of the
GrafiQa newsletter has arrived. The articles in the
newsletter cover a wide variety of topics from
marketing to small business startup. The articles are
collected from authors around the country from many
different business backgrounds.
Under the "In this Issue" section directly below, you
can click any story to jump to an article that
interests you.
What's a GrafiQa? GrafiQa is a graphic communications agency in
Upstate New York focusing on brand development
and marketing communication materials for business.
| MEETINGS WITHOUT BOREDOM by Dale Collie |
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Some people thrive on meetings, but most of us
would just as soon have a "you-know-what" as to
attend another meeting. Reason -- we've learned
that meetings can be a waste of time.
Most of us don't mind a meaningful meeting, but
those routinely scheduled group meetings where
everyone reports on their own activities are boring
and meaningless.
Here are 10 tips for running a good meeting -- even
one of those regularly scheduled, departmental
meetings:
1. Make sure you need a meeting -- this rule is
number one for a reason. If you don't need the
meeting, don't have it.
2. Prepare an agenda and distribute it to all members
well before the meeting
3. Set goals for the meeting and know what must be
accomplished at each gathering
4. Instead of having individuals report on their
departmental activities, allow them to bring their
problems to the table for group input. Routine data
can be distributed in other ways.
5. Make sure everyone is engaged throughout the
meeting, not simply waiting for their turn to present
their information.
6. Keep the meeting on schedule -- start on time,
stay on track, don't allow interruptions, phone calls,
beepers, or movement into and out of the
meeting.
7. Stick with the agenda -- if other important items
surface during the meeting, move them to the end of
the agenda or schedule them for the next
meeting.
8. Make sure the room and environment are
conducive to the meeting -- not too hot, not too
cold -- just right. No more noise than necessary.
Proper lighting. Adequate seating and table space,
AV equipment, and appropriate tools.
9. The boss should attend regularly. Frequent
absences illustrate the importance the boss puts on
these meetings and sets the tone for those who are
present.
10. Develop assignments for the next meeting. Who
will do what to move the agenda forward.
At one time, I was so fed up with meetings that I
just discontinued them. The staff loved it -- for
awhile. Then they got nervous because the routine
was different. Soon, they complained that they didn't
know what was going on.
The entire staff actually looked forward to resuming
meetings, especially when I learned how to run a
worthwhile meeting.
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| DO YOU WANT TO INCREASE YOUR GOOGLE ADSENSE REVENUE? by Scott Patterson |
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How much revenue do you generate from Google
Adsense?
Recently there has been a lot of discussion about
people who earn over $10,000 a month just from
Adsense. Furthermore, there are rumors of a few
individuals who earn over $1 million a year just from
using the power of Google advertisements.
So what is Google Adsense and how can you use this
program to earn a six-figure income?
About two years ago, Google created this program to
help websites to monetize their web-traffic.
Here's how it works:
Webmasters obtain a special code from Google which
then displays targeted ads on their website.
Whenever avisitor clicks on one of these ads, the
webmaster earns a commission. Unlike other online
businesses, there is no selling involved. All you need
to do is get people to click on the ads.
Although this is an excellent way to generate an
income, many websites are not effectively maximizing
their Adsense potential. As a result, they are leaving
a lot of cash on the table.
The question is how can you increase your Adsense
revenue without increasing the number of web
visitors?
The key to earning an income with Google Adsense is
to have your ads match the rest of the site, making
them look like part of your content. Your focus is to
avoid having the Adsense blocks look like blatant
advertisements.
The following are six ways that you can do this and
increase your revenue at the same time:
1) Find the right place. Most website visitors read
content that is in the middle of a webpage. As a
result, the best place to put your Adsense block is in
the top part of the page, at the beginning of your
web content. You want to weave the Google Ads
into your web content to give the appearance that
they are extra links which expand on the information
of the page.
2) Use the Large Rectangle. With Google Adsense,
you have the option of picking different ad formats.
Most of the time people opt to use the Leaderboard
(728x90) or Wide Skyscraper (160x600) style ads.
Unfortunately, this is the wrong choice, because
both look like blatant advertisements. Instead smart
webmasters have found that using the Large
Rectangle (336x280) yields the best amount of click-
thrus.
3) Ditch the border. Many people experience a sharp
increase in Adsense revenue when they change their
border. What they change is very simple¡ ¬they get
rid of the border on their Adsense blocks. This is
another way to make the advertisements look like
useful web content.
4) Adapt the font. Whenever you write content, it
should be the same font size and style as your
Google Adsense block. This will help make it appear
that the advertisements are a natural part of your
website.
5) Match the colors. In addition to changing the
fonts, you also should match the colors of your
website. For instance, if your content is written in
black, and your hyperlinks are blue, then the Adsense
blocks should also be the same color. Again, this
helps the advertisements appear to be normal web
content.
6) Don't have too many distractions- On a webpage,
it is important to give web visitor a limited number of
options. By having too many links and graphics, the
web visitor might go to a section that doesn¡¯t help
increase your profits. While it is important to inform
and entertain your web visitor, it is also vital that
you monetize your site. So if the main focus of your
site is to earn an income through Google Adsense,
then get rid of all non-essential links and graphics.
By taking the time to implement these six simple
steps, you'll see a dramatic increase in the click-thru
ratio of your ads. If added to all of the content of
your site, your Adsense income will skyrocket!
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| Personal Visibility: How to Take Charge and Create Buzz for Yourself |
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Personal visibility is critical for success no matter
what business arena you work in. Many women make
the mistake that if they work hard and do good work,
that they will be recognized for their efforts. This is
just not so.
Take a look around you at the people who seem to
buzz with success, no matter what they do or what
they touch. These are the people you read about in
the paper and who seem to be at all of the right
networking events and know all of the right people.
They are also the people who are in demand to speak
at events and whose articles appear in your local
paper.
What do these men or women know that you don't?
They have mastered the art of personal visibility. I
spoke with a woman that fits this description shortly
after she had signed on to do her own radio show
with a local station. I asked her what her secret of
success was in terms of personal visibility. The main
thing she told me was that you can't sit back and
wait for visibility. Instead, you have to go out and
find it.
Here are some practical tips you can use:
1. Send News Releases:
Send out a news release for anything noteworthy
that you might do. Signed a new client? Appointed to
a new board position? Remember, local papers are
often searching for stories with a local angle. Be sure
to include a photo.
2. Write Articles or Editorials:
This is a great way to become recognized as an
expert in your field. Remember to develop
relationships with your local editors. Contact them
with your ideas and help them when they are looking
for resources.
3. Speak at local events:
Many chambers of commerce, professional
organizations and other non-profit organizations look
for local speakers knowledgeable on a range of
topics. Find the organizations that might be
interested in your area of expertise and get on a
panel or facilitate a program for them.
4. Allow reporters to interview and quote you:
Reporters are always looking for third parties to
corroborate or refute information that they include in
their stories. Many women do not like to be quoted
because they fear that their words will be
misconstrued or misrepresented. Women need to get
over this fear and make themselves more available to
be quoted in public. This serves to position you as an
expert in your field and gets your name into the
public eye.
5. Volunteer for visible projects or committees:
This can be either internally at your organization or
externally within your community. Then use this
opportunity to advantage by using tips 1-4
above.
6. Get nominated for an award or recognition list:
Typically women sit back and wait to be nominated
by someone. However, if there is an award or
recognition that you think you are worthy of, let
someone know that you are deserving and ask if they
would be willing to nominate you. Even if you don't
win, you will still receive visibility.
7. Teach a college class or seminar:
This allows you to get out in front of your peers or a
target audience that you are interested in getting
exposure from. This not only gives you visibility but
may also provide you with your next business referral
or job opportunity.
These are just a few ideas. If you have other ideas,
we'd love to hear about them. Email them to us at
mailto:info@... and we will share them in next
month's newsletter.
In the meantime, remember, to get ahead in business
you need to take charge of your own visibility. For
those that do, the possibilities for success are
endless.
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| HOW TO PROMOTE YOUR BUSINESS BY SAYING "THANK YOU" by Nily Glaser |
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In today's hurried business world, thank you and
gestures of appreciation are most commonly reserved
for the Christmas season. Small and large businesses
from home-based to conglomerates give and receive
gifts at that time of year. The problem is that unless
the gift is personalized with the giver's logo and
information,the recipient may not realize,
or forget who sent it.
Did you ever wish to acknowledge a gift only to find
yourself confused about who sent what? Did you
ever take cards off gifts and misplaced them? These
dilemmas are common-place and frustrating. There
isn't much you can do about gifts you receive but
you can eliminate such a situation from those
receiving gifts from you.
To create good will and advertise "without
advertising" it is wise to send a thoughtful, unique
and long lasting thank you gift, which will be
displayed,or used repeatedly.
This is one reason for the success rate and high
appeal of personalized coffee mugs, wearing apparel,
card carriers, calendars, office aides, office
decorations,collector's items and conversation pieces
and yes, a most unique concept, personalized
candles.
Personalized gifts range in price and in impact and fall
into three major categories.
1. Gifts used by an individual have an impact on the
individual. The recipient will think of you when using
the gift.
2. Gifts used in an office setting have an impact
mostly by virtue of name recognition by the
recipient,office personnel and visitors who will notice
your business name.
3. Gifts that are displayed. Have the highest impact.
Just like a trophy or a certificate, an eye catching,
pretty or especially interesting displayed item will
generate questions and request for information. In
some situations, starting a conversation may feel
awkward and a prominently displayed item may serve
as an icebreaker. That may help clients and
customers, even those who might be otherwise
intimidates or shy feel at ease.
The following suggestions will help you make a great
impression:
1. Give a unique gift, a one of a kind item, a gift the
recipient is unlikely to receive from anyone else.
2. Stand out! Be genuine! Do not wait for the
Christmas season to give or send a gift.
Think about how special you feel when someone
conveys "Thank you" or "E appreciate your business"
etc... when you least expect it.
3. Give or send a gift that will be used or displayed
and enjoyed for a long time.
4. Personalize your gifts in such a way that they
serve as unintentional advertisements.
You probably wonder about what would be
considered, and how to find unique gifts. Some ideas
might come from talking with your colleagues, from
specialized catalogues, from searching the Internet,
from recommendations,and of course from unique
gifts you personally received and enjoyed.
I have one more suggestion about gift giving. Don't
wait for the Christmas Holiday season to say Thank
You. When it comes to gifts, the least expected, the
most remembered.
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GrafiQa News |
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GrafiQa Purchases 293 Chestnut Street and will
be moved in by July 1
We are very excited about our new
location and will be working hard over the summer to
transform our new space into a cool creative studio
inside and out. Look for an invite to our grand
opening sometime in the fall.
Please update your records with our new address and
phone number.
293 Chestnut St.
Oneonta, NY 13820
607.330.2420
Ives Cream Branding Project
GrafiQa is
currently developing the brand campaign for Ives
Cream. For those of you who are not
familiar with the project, Ives Cream is a local ice
cream brand which has just opened a parlor location
in Norwich. GrafiQa is updating the logo, website,
packaging and storefront for the Ives brand.
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